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SEO Roadmap: How to Create Best Optimization Strategy (2018)

SEO Roadmap: How to Create Best Optimization Strategy (2018): with a report and a written strategy for improving search engine optimization of the website.


What is an SEO Roadmap?


SEO Roadmap is a document that is made up of many components of SEO, that will help you write the strategy of growth for your website or your client's website.

SEO Roadmap
SEO Roadmap 2018



SEO Roadmap Template


If you are here just to see the roadmap template than, I will not let you wait any further, just click on the button belove to download or see online one of the SEO Roadmap templates.


SEO Roadmap: How to Create Best Optimization Strategy
SEO Roadmap: How to Create Best Optimization Strategy

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1. SEO Audit

SEO Audit should be a part of every SEO Roadmap and should be done in a very professional way by finding the errors that are dragging down the website in the search engine result pages.

SEO Audit should contain all the On-Page SEO elements and on it should be explained all the errors in a very clear way.

2. Removing Site Errors Action Strategy


After the SEO Audit is done and has been written all the errors, in the roadmap should be written in a clear way the strategy on how to remove those errors that are making your website fail in the eyes of the search engines.

Priority always should be given to the errors that violate the Google guidelines.

3. Keyword Research


In the keyword research section of the roadmap, you should write the focus keyword (with its metrics) for each page that you plan to write or have written in the past, and 2 to 3 related semantic keywords - LSI keywords.

There are various keyword research tools available online to do the work, some of them are free and some need to be paid.

4. Analyzing Content


The content that already exists on the website should be analyzed for SEO and content marketing guidelines.

The analysis should consist of keyword density, keyword mapping, page titles, ALT of images, meta descriptions, URLs, etc...

5. Content Marketing Strategy


After analyzing the content of your website there should be a clear plan on about how to improve the content of your website, how to do the keyword mapping and what density of focus keywords and related keywords to use on the page, how many words should be written on the article, should you be using structured data markup on the page, etc...

6. Social Media Profile Audit and Social Media Strategy


In the social media profile section, you should analyze the social media pages of your business if they have enough followers if you have been active on the social media, how many likes you have etc...

You should also write a clear plan on how to expand the experience of using social media, how to get more followers, how to engage with them and how to be more active and clearly how to convert those followers into a site visitors and consumers.

7. Local SEO Analysis and Improvement Plan


Check if the site is listed in Google My Business, if it is listed in Google Maps, and if it is rated and if there are bad ratings, write a strategy on how to improve the ratings.

In the local SEO analysis and the improvement plan, the same analysis and strategy should be taken for other business listings such as Facebook, Yelp, Foursquare, etc...

If the business address, city, and country, phone number are written on the website, if they are used in the post and page titles, as this increases the possibility to be found for the local searches and queries, and also increases the trustworthiness of the site and your business.


You should do a backlinks audit and write how many backlinks the website has, their quality, are they spammy, are they related to the content, are they from authoritative pages and domains, do they come organically, what kind of anchor texts are used in those backlinks, etc...

After the backlinks audit, you should start looking for prospects of building links to your website homepage and deep pages, to increase the domain and page authority.

The prospects can be found using various SEO tools, including free and premium ones, or you can find them manually by using the Google search form or other search engines.

Link building prospects should be found for different kind of backlinks, like those from blog commenting, nofollow and dofollow, forum backlinks, guest posting backlinks, etc...

10. Traffic Website Audit


Use SEO tools available on the internet to find how many traffic the website has like Alexa and SimiliarWeb, or if you can use website statistics through a Google Analytics report, and find ways to increase that traffic through various channels, such as organic traffic, referral traffic, social media traffic, etc...

11. Checking SEO Plugins and Recommendations


Check what kind of CMS (content management system) a website is using and if it using the best SEO plugins available to optimize the website for search engines.

In Wordpress sites, see if the website is using Yoast SEO Plugin, W3 Total Cache, Jetpack by Wordpress, etc...

Also, there are available SEO plugins and modules for other CMS as well, even for Blogspot platform there is available this script that can be used as an extremely effective Blogger SEO Plugin.

12. Checking Website Speed Loading Time and Recommendations


You need to check the website speed loading time by using various tools available online and see how many improvements need to be done on the site so that site can be loaded fast.

Starting from July 2018, Google has launched the mobile speed update algorithm and page speed have become an important Google ranking factor.

There are some great tools available for checking the speed of the site and the most important are:



Use these tools, check and write their recommendations in the SEO Roadmap strategy so that you can use them later to increase website speed.

SEO Roadmap is an important document that can be used to implement the strategy for website and online business growth through search engine optimization, content marketing, and social media strategy.

Get an SEO Roadmap - Plan Template


I can create an SEO Roadmap with a report where I'll write the entire strategy on a way to improve search engine optimization of your website.

I will do keyword analysis of your website and keyword research, competition analysis based on the main keywords of your page that you are targeting, social media channels, content strategy, etc..

In the report, you'll notice the necessary SEO metrics regarding your website.

Some of these metrics embrace SEO status where we are going to analyze your website and can write how much your website is SEO friendly, domain and page rating metrics from important different providers like Ahrefs, Majestic, etc..

Standard SEO Roadmap that you can order from me, includes an Audit of your website, keyword research with suggested blog post titles and backlink ideas:
  • General Information
  • Website Audit
  • 5 Keywords Researched
  • 3 Competitors Researched
  • Social Media Analysis
  • Google My Business Check
  • Content Strategy
  • Backlinks Audit
  • SEO Plugins
  • Action plan




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