How to Do SEO Yourself? 11 Techniques to Rank Higher Now (2018)


Learn how to do SEO yourself by reading this post where I will explain you the basics and some advanced skills to optimize a website and dominate rankings.


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How To Do SEO Yourself?

How to Do Your Own Search Engine Optimization for 2018?


How to Do SEO Yourself?
DIY SEO - 11 Techniques to Rank Higher Now

SEO 11 Techniques to Do Yourself
SEO 11 Techniques to Do Yourself

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DIY SEO 2018



How to Do High-Quality Search Engine Optimization Yourself? There a lot of websites on the internet and getting visitors from Google to your website is very difficult.

A lot of bloggers do not have the resources to pay Digital Marketing Agencies or Consultants and Professionals to help them rank their websites on Google, that's why the most of them learn search engine optimization by themselves.

Want to know the best part?

In this post, you can learn some basic and advanced techniques to start learning how to optimize your website or blog by yourself and improve search engine ranking.

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1.Learn How Google Search Engine Works


How do I start with SEO? First, you need to learn how search engines such as Google works?

In this video, Google explains how the most popular search engine in the world crawls and indexes the 60 trillion web pages that make up the Web.


2.Learn to identify problems on your site


You should have the basic knowledge of SEO, from identifying problems on the site, checking if the site is following Google Webmaster guidelines, be good at keyword research,know how to analyze keyword density on the page, check if the keywords are at right places, know how to place LSI (latex semantic indexing) keywords,etc...

You should be able to check the on-page, technical SEO, by doing a very detailed SEO audits, link earning and link building by following white hat SEO techniques.

3.Follow the Trends of the Industry


You should follow the trends of SEO by reading constantly the latest posts on the industry by mot known SEO experts such as Brian Dean, Neil Patel, Rand Fishkin,etc..

4. Read Search Engine Optimization and Digital Marketing Blogs 


I have learned search engine optimization by my self by reading various SEO blogs and by practicing it on my own websites.

I believe you should also follow the same path and this way you can start doing SEO by yourself.

5.Create Google and Bing Webmaster Tools accounts


Head over to Google Search Console add the domain of your business website or blog and follow the instructions there. To learn more about how to use Google Search Console read this article.

The same procedure is also for Bing Webmaster Tools.

6.Learn some design and development skills


You should know the basics of design and development. You should learn some coding like HTML and understand CSS.

7. Practice multiple parallel SEO skills at once

The key to transforming how your brain processes new information is to break out of the habit of learning one facet of a skill at a time.
You should focus on one part of SEO where you understand the most and you think you can do the best, but also in the same time try to practice other skills because this way you will not create a habit of neglecting some parts of search engine optimization. Some skills what you should learn are:

  • Keyword Research,
  • SEO Audit,
  • On Page SEO (keyword analysis and density, SEO URLs friendly, keyword in title, etc..),
  • Landing Page Optimization – at least you should know the basics and how to audit them,
  • Conversion Rate Optimization,
  • SEO Copywriting and Content Marketing,
  • White Hat Earning and/or building backlinks, etc...

After you learn new skill don't forget to go back to basics - going back to the basics is an integral part of the inter-learning process. Doing so strengthens our brains and reinforces our long-term memory of a skill.

8. The most important On-Page SEO factors 


The most important factors to review on-page SEO are:

  • Page Titles - checking for their length, keyword, in the beginning, type of headline,etc..
  • Page URLs- checking if the URLs are SEO friendly, dynamic (non-friendly) or static (friendly),
  • Description - checking for their length, keyword,etc..
  • Alt description of images - checking if there is missing any ALT for images, it's good if images also have title description and width, height specified, and also if images are optimized (compressed) for page speed.
  • Internal Linking - is important for search engines to crawl all website.
  • Anchor Text Optimization - using different anchor text and not with the same keyword every time, and also not with generic anchor text like click here, etc...
  • Heading Tags - Check if there are more than one H1 tag if the site uses H2, H3 tags does the H1 tag contains the most important keyword of the page,etc..
  • Keyword analysis - if the main keyword is present in the page title, the first paragraph of the copy, anchor texts, and what is keyword density of the main keyword (optimally 2-3%) to avoid keyword stuffing.
  • Semantic keywords - If there are enough semantic keywords present to help search engines recognize the topic of the page.
  • Structured data markup - on the page, etc...

9. Learn some techniques for off-site optimization


  • Broken Link Building - checking for broken links on pages relevant to your website pages and reaching out the webmaster to notify him and kindly asking him for a backlink,
  • Finding resource pages - with links to posts similar to yours and kindly asking a webmaster (blog owner) for a backlink by outreaching them,
  • Link Roundups - checking sites that post link roundups like top 10 (topic) articles of the week, etc, and asking them for linking to our awesome similar post,etc..
  • Creating and sharing infographics with the site's that publish similar infographics, and even with guestographic method,
  • Answering queries from journalists on HARO emails,
  • Converting blog posts to slides and pdf documents - and sharing them on document and slide directories such as SlideShare, Scribd, Issuu, etc...

10. Analyze Your Website and Fix it Constantly


Analyze search queries in the Google Search Console and Semrush to optimize already published pages, Implement structured data markup on the pages, fix broken links on the site.

11.Don't Forget to Check Canonicalisation


Your pages should only be accessible at one URL.

Do a canonical domain check: WWW and non-WWW versions should resolve to the same URL.

Do trailing slashes check: Extra URL trailing slashes "/" should be removed

Check common homepage variations: Redirect homepage variations (index.html, index.htm,

,default.php) to main variation.

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About the Author

Written by , an SEO Analyst and Consultant and Keyword Researcher who works as a Freelancer and also a Medical Student.

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