Heading Tags SEO: How to Use H1-H6 Tags for Better Optimization

HTML Heading tags SEO can help improve your listings in the search engines and are important site component for SEO and the usability of your site or blog.

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Image: Heading Tags SEO
Image: Heading Tags SEO

How to Use Heading Tags for Better SEO ?! 

HTML headings and emphasis tags are the most basic forms to indicate important content for users and SEO purposes.

HTML Heading tags can help improve your listings in the search engines but also the usability of your site or blog. The <h1> to <h6> tags are used to define HTML Headings.

These tags are also known as HTML header tags, head tags, and SEO header tags.
Heading Tags should not be confused with the <head> HTML tag or HTTP headers.

Heading tags are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important.

What is an H1 tag?

Usually, H1 will be the heading of the page or website. Common H1 tags could be your website name, the name of the page, or an article name.

Use your keywords in these tags and make sure the first level heading (H1) includes the most important keywords.

Read also:  The Secret of Successful Anchor Text for SEO

Since headings typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text.

Create multiple heading sizes and use them in order to create a hierarchical structure for your content, making it easier for users to navigate through your document.

For more effective SEO, use only one H1 tag per page.

The h1 tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page.

How many H2 tags per page ?!

There can be any number of h2 - h6 tags but they should be added in order of importance.

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

Each page should have a single h1 tag that summarizes the contents of the page.

If the page contains a significant amount of text, it should be organized with h2 through h6 subheadings that summarize and categorize the text that they precede. Search engines rely on correctly used headings to determine the organization and contents of a site.

For more effective SEO, use only one H1 tag per page.

Keep away from:

  1. Placing text in heading tags that wouldn't be helpful in defining the structure of the page 
  2. Using heading tags where other tags like <em> (Italic) and <strong> (Bold) may be more appropriate
  3. Erratically moving from one tag size to another
  4. Excessively using them throughout the page 
  5. Putting all of the page's text into a heading tag  
  6. Using only for styling text and not presenting structure.

Some Other Tips for SEO and UX

  1. In addition to properly laying out your heading tags, making them unique is another must do. 
  2. Making these tags as targeted as possible is key. Describing exactly what is on your page is the best way to get visitors from search engines.
  3. Try to include your most important keyword phrases in heading tags on your page if you can.
  4. Consider rethinking your page content. It is often very easy to take an existing page full of copy and find ways to break it up into separate sections with headings.
  5. It has been said that the search engines actually only analyze h1 & h2 tags in that same order of priority.

Read also: 16 Basic SEO Tips for Blogger Blogspot Users

For users that use Wordpress as the CMS for their sites usually these tags are optimized (not always), but for those in Blogger these tags should be optimized manually and for this, I recommend this amazing tutorial from My Blogger Tricks.

So don't forget, these tags are an important website component for SEO and catching the user's eye, so be careful how you use them!

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About the Author

Written by , an SEO Analyst and Consultant and Keyword Researcher who works as a Freelancer and also a Medical Student.

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