Connecting to Your Customers with Mobile Marketing


Mobile marketing is one of the world’s leading business resources. Consumer under age 30 are prioritizing smartphones over computers.


Do you want to share?

Mobile marketing is one of the world’s leading business resources.


Consumer under age 30 is prioritizing smartphones over computers, furthering the divide between web-based approaches and winning mobile strategies. Smartphones are personal, they’re accessible and they’re the marketing world’s Swizz Army Knife. Modern, on-the-go consumers are constantly searching for new ways to engage brands, and companies have answered with direct connection strategies.

The following tips and tricks have been utilized by industry titans. Assuming you’ve outlined a solid mobile marketing approach, they’ll complement your brand well. Mobile marketing is one of the world’s most viable digital marketing counterparts. Use these strategies wisely.
Girls with Mobiles-Mobile Marketing
Girls with Mobiles-Mobile Marketing


Strategy One: Prioritize QR Codes

QR codes are mobile marketing’s bread and butter. Their powerhouse utilities, cost-effective design, and trackable capabilities define them as an indispensable resource. Your brand needs QR codes, and it needs to highlight its B2C strategies with their capabilities.
QR codes foster connections. They link consumers to brick-and-mortar locations. A solid QR campaign will pull consumers across communication channels, engaging the buyer on multiple levels.

Strategy Two: Don’t Forget about Email Campaigns


Mobile devices can still harness email marketing’s awesome potential. While email access might’ve slowed due to SMS marketing’s growth, it’s still a fundamental mobile marketing component. Over half of mobile workers check their inbox via a smartphone when getting ready for work. Email marketing is indispensable, and it fosters deeper consumer connections via selective advertising campaigns.
Fliers, direct mail, reply cards and consumer-driven feedback should branch off from your email strategies, too. While email should remain a sole priority in its own right, other avenues should be attached to it to drive conversions and inspire deeper relationships.

Strategy Three: Boost Your Social Media Presence


Social media will be intimately related to mobile devices for a long time. Twitter and Facebook offer great solutions, and each is a valuable mobile marketing tool. Social media is one of the best ways to connect with consumers, and social media apps have only increased personalization and private communication potential.
Merchandise information, store hours, location-based services, fan pages and company media find a home on social media platforms. Social media additionally enables information gathering solutions, as two-way communication via a solid platform can directly lead to value-driven communication.

Four: Use an Opt-In SMS Campaign


Text messages should always be included in your mobile marketing strategy. Opt-in texts, now, are one of a business’s best communication options. Future events, sign-up lists, location hours, coupons and deals can be promoted via opt-in texts, creating a fertile environment for groundbreaking connections.
Text campaigns create travel incentive, leading consumers to brick-and-mortar locations where e-commerce pages would otherwise be frequented. Text-promoted goods and services can greatly increase store traffic, leading to the in-person relations your brand needs. Certainly, privacy is a priority. Opt-in options are absolutely needed, as a secure consumer is a happy consumer.
Remember to utilize connection maintenance when possible. While deep consumer connections can be gathered quickly, consistent care will promote deep, dynamic relationships. Customer retention is key, and it should always be considered a campaign mainstay. Mobile marketing is powerful when kept up to par with changing industry strategies, and a large consumer base can jumpstart new products, services, brand images, online platforms and in-store attendance when used correctly. Take advantage of the smartphone’s true potential, and target the relationships your brand deserves. Your consumer base will thank you.


Do you want to share?

Link to this article easily:

URL: HTML link code: BB (forum) link code:
Click here to Subscribe to FREE email updates from "SEO Basics Blogger-Learn, Read News, Tips, Tutorials Blog", so that you do not miss out anything that can be valuable to you!!
About the Author

Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.