Create Description Meta Tag for Search Engine Optimization


Meta descriptions are page summaries often used by Google and other search engines on the search results page, so learn the best practices for SEO.


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Meta description on Google SERP
Meta description on Google SERP

Meta Tags have been one of the most basic elements of SEO. It is an absolute necessity to know for each SEO practitioner.


The <meta> tag provides metadata about the HTML document. Metadata will not be displayed on the page but will be machine parsable.

Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata.


So, what does this code do with my blog? To keep it very simple, assume that a person searches your blog on any search engine, say Google, then he/she would see a description written by you beneath the title of your blog.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Like the <title> tag, the description meta tag is placed within the <head> tag of your HTML document.

Read more: Page titles and SEO

<meta name=”description” content=”This is where you put your site’s summary”/>

Meta descriptions are page summaries often used by Google and other search engines on the search results page. Write unique descriptions for each page in 160 characters or less.

A page's description meta tag gives Google and other search engines a summary of what the page is about.

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Generally, for most all of us, a great meta description is directly associated with our question/need/problem—and we have the ability to decipher that quickly.

Description meta tags are important because Google and other search engines might use them as snippets for your pages.

Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet.

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.

Avoid:

  1. Writing a description meta tag that has no relation to the content on the page
  2. using generic descriptions
  3. Copying and pasting the entire content of the document into the description meta tag
  4. Using a single description meta tag across all of your site's pages or a large group of pages.

Tips:

1.Use unique descriptions for each page.
2. it is best to keep meta descriptions between 70-160 characters.
3. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
4. avoid keyword stuffing, ensure each page has its own unique description.
5.Check your Google™ Webmaster Tools account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

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 photo credit: GoogleLongmontWeatherSERP via photopin (license)

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Written by , an SEO Analyst and Consultant and Keyword Researcher who works as a Freelancer and also a Medical Student.

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